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UM E-Theses Collection (澳門大學電子學位論文庫)
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Mac, Vai Iun
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UM E-Theses Collection (澳門大學電子學位論文庫)
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Mac, Vai Iun
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The influence of marketing capabilities on firm performance : evidence from the China beverage industry
張麗霞
Mac, Vai Iun
2011.
Master
The effects of electronic word of mouth, brand experience and perceived risk on purchase intention of online food delivery service
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Ng, Wai Leng
Mac, Vai Iun
2019.
Master
Study of Chinese buyer behavior : attitudes to products with Chinese style elements
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Ma, Xian
Mac, Vai Iun
2019.
Master
Marketing department power on firm performance
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Luo, Xiang Wei
Mac, Vai Iun
2017.
Master
Market-driving orientation : scale development and validation
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Li, Jing Yao
Mac, Vai Iun
2016.
Master
Market driven strategy for hotel development to China market
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Cheung, Ian
Mac, Vai Iun
2013.
Master
Factors influencing customer loyalty in Chinese mobile payment industry
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Liu, Yu Xi
Mac, Vai Iun
2017.
Master
Digital marketing and social media on customer engagement : a case study of small business enterprise
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Ng, Sok In
Mac, Vai Iun
2017.
Master
Assessing the mediating mechanism of relationship quality in customer relationship management of mobile network service in Macau
Wong, Sam I
Mac, Vai Iun
2008.
Master
An investigation of materialism in contemporary Chinese society
Zhao, Zun Yan
Mac, Vai Iun
2006.
Master
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